KM&A | Karen Morstad & Associates

KM&A Partners with InvestmentNews Magazine
Web site Re-design and Conference Planning Top Agenda

Greenwich, CT (May 21, 2007) – Karen Morstad and Associates (KM&A) has announced the successful completion of some key marketing initiatives for new client, InvestmentNews, part of Crain Communications, Inc.

KM&A launched a completely re-designed web site for InvestmentNews last fall that more closely mirrored the image of the publication. InvestmentNews, a weekly newspaper, combines comprehensive news with independent reporting on the financial services industry to provide financial advisers with valuable market insight. The web site was re-designed to offer streamlined navigation and other strategic enhancements to increase revenue for its advertisers.

In addition, KM&A marketed and designed the first annual InvestmentNews Retirement Income Summit held this past spring in New York City. The marketing initiatives included on-line promotion, web mails, and a direct mail campaign for this premier conference for financial advisers. “KM&A’s strategic direction and leadership were paramount to the success of the new web site launch and the Retirement Income Summit, where attendance for this first annual conference exceeded expectations,” said Suzanne Siracuse, publisher of InvestmentNews.

About Investment News:
Since 1998, Investment News has been delivering news and analysis essential to the business of financial advisers. In addition to news, InvestmentNews organizes a number of webcasts and conferences throughout the year, bringing together its readers with key industry experts. InvestmentNews is headquartered in New York, with bureaus in Boston, Irvine, Chicago, San Francisco and Washington, D.C. For more information, please visit: www.InvestmentNews.com.

About Karen Morstad & Associates LLC:
Founded in 2004 by seasoned marketing veteran, Karen Morstad, KM&A offers sophisticated marketing solutions designed to inform and motivate an audience. KM&A’s mission is to identify the core values that shape a company and then ultimately develop a unified image and cohesive message reflecting a company’s culture and attributes.

Experts in the field of visual communications and with more than 65 years of collective marketing experience, KM&A works with an exclusive group of clientele, including banking, brokerage, communications and apparel, providing personal and proactive service to meet individual marketing needs. For more information, please visit: www.karenmorstad.com.